SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. More specifically, Magnet can tackle the optimization of your website in the following ways:

Content Optimization

According to the old adage, “content is king”. While this saying has been used and abused, content remains of critical importance for any advertisers who strive to attain high ranking in search engines.

Code Conformity

A website’s internal coding structure needs to be optimised in order to be fully compliant with search engine criteria. By validating the code to HTML’s standards, Magnet will ensure the best possible browsing experience both from the user and the search engine standpoints.

Link Building

Link building is the most complex part of SEO; however, it also provides the most impact. It consists of developing strategies in order to create or attract external links that direct to a client’s website. These links are seen as editorial votes by search engines; the number and the quality of those “votes” will positively impact a site’s search engine ranking.